Updated: Aug 15, 2022
Labor Day Weekend is right around the corner! Did you know that this federal holiday, which usually falls on the first Monday of September, has been an annual staple in North America for over a century?
It is the byproduct of the labor movement that can be traced back to September 5, 1882. On this day, 10,000 workers took unpaid time off to march from City Hall to Union Square in New York City, holding the first Labor Day parade in U.S. history. It’s because of this movement which led to a series of subsequent events, that we have what we now refer to as Labor Day Weekend.
For most people, Labor Day just means a long weekend. This might mean an extra backyard BBQ, another day at the pool or simply just one more day to stay in and relax with a nice glass of wine. But one thing’s for sure; there will be some sips of sorrow as we bid summer farewell. However people choose to celebrate that long weekend varies, but an extra off day means an extra day with guiltless libations!
That’s where we come in. Now, what exactly does it mean to be Labor Day ready? In our industry, as we’re sure you know, it means making sure you’re well equipped to handle the demand of drinks (whether that’s for on or off premise). To prepare you for the upcoming weekend, here are some insights to help you navigate the holiday this year.
Prepare Your Shop
From Numerator 2022 Holiday Preview:
74% of consumers plan to celebrate Labor Day
54% of consumers will gather to celebrate Labor Day
60% of consumers plan to grill/BBQ on Labor Day, 2nd highest grilling holiday behind the 4th of July (63%)
48% of consumers intend to purchase alcohol for Labor Day (1 of the top 5 holidays for alcohol purchases)
37% of consumers intend to purchase non-alcoholic beverages for Labor Day (1 of the top 5 holidays for alcohol purchases)
When it comes to fulfillment methods, consumers that order online favor pick-up services rather than delivery for most holidays.
Consumers expect to spend $25-100 on their purchases for Labor Day
The preparation for holidays such as this one begins with data and insights. After that, it’s taking what you now know and making sure your shelves are fully stocked for the weekend’s demand. The great news is that we will always make sure you have what you need to take on shifting demand in an ever-changing industry. As always, you can load up on everything you need on eRNDC.
Labor Day responsibly, Cheers!