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Unearth Paso Robles Wine

Updated: Jul 5, 2023

We are thrilled to announce that July is Paso Robles Wine Month, and we encourage all our supplier partners to unearth Paso Robles Wine and celebrate the amazing wine growing region and the fantastic wines produced there. Located on California's Central Coast, Paso Robles has long been known as one of the premier wine regions in the United States. With a Mediterranean climate and diverse soil types, the region is home to over 40 different grape varieties and more than 200 wineries.

During Paso Robles Wine Month, we want to raise awareness of this incredible wine growing region and showcase the exceptional wines that are produced there. We believe that there is no better way to do this than by encouraging our supplier partners to get involved and help spread the word about Paso Robles.

But Paso Robles doesn't just produce exceptional wine; it's also a place where remarkable initiatives thrive. One such endeavor that deserves recognition is The Juan Nevarez Memorial Scholarship by Must! Charities. This extraordinary program is committed to nurturing the next generation of vineyard and winery workers' children through multi-year investments in higher education. By focusing on academic excellence, financial need and community involvement, the scholarship empowers students and their families to realize their aspirations of obtaining a successful graduation and pursuing fulfilling professional careers. To support this noble cause, a portion of every case of participating Paso Robles brands sold will be directly donated to this fantastic charity.

A Brief History of the Paso Robles Wine Region

Paso Robles has a rich history of grape growing dating back to the late 1700s. The Franciscan Missionaries planted the first grape vines in the area in 1797, which were used to make sacramental wines for church services and Mission consumption. After the secularization of the California Missions in the 1830s, the land associated with Mission San Miguel Archangel became the Rancho Paso de Robles Mexican land grant and later the town El Paso de Robles. The Mission's vineyards were abandoned until the late 1800s, when they were absorbed into the area's first commercial vineyard, Rancho Sausalito. By the 1850s, the area later known as The Estrella District was known for producing quality wine grapes. In the 1880s, Zinfandel, Petite Syrah and Muscat vines were imported from Europe, which are still part of the area's thriving vineyard heritage to this day. Andrew Jackson York, an Indiana farmer, established one of the Central Coast's first bonded wineries nearby in 1882, which was later known as York Mountain Winery and ran continuously until the late 1990s.

Featured Brands

The Paso Robles region boasts a multitude of exquisite wines that leave wine enthusiasts in awe. As we embark on a new year, we are thrilled to showcase a selection of exceptional brands that stand out amongst the region's illustrious offerings. These brands are (from left to right):

Postmark from Duckhorn Vineyards Chronic Cellars from WX National Brands Quest from Hope Family Wines Treana from Hope Family Wines Fog & Light from Scheid Vineyards J. Lohr Pure Paso from J. Lohr Highlands 41 from San Antonio Winery / Riboli Family Wines Maddalena from San Antonio Winery / Riboli Family Wines San Simeon from San Antonio Winery / Riboli Family Wines St Huberts The Stag from Treasury Wine Estates True Myth from WX National Brands Iron & Sand from Trinchero Family Estates Rabble from O’Neill Vintners & Distillers Robert Hall from O’Neill Vintners & Distillers Hess Maverick Ranches from Hess Persson Estates DAOU from Daou Vineyards


Postmark from Duckhorn Vineyards

Postmark wine is a captivating homage to an era when heartfelt letters were penned, cherished

moments were shared, and joyous gatherings were held in celebration. Just as a postmark serves as a

cherished symbol, carefully imprinted upon letters to denote a meaningful place and date, Postmark has embarked on a splendid collaboration with esteemed growers from the enchanting Paso Robles region.

Together, they have masterfully crafted a wine that not only exemplifies the extraordinary essence of Paso Robles' renowned Cabernet Sauvignon but also captures the very soul of an era rooted in tradition. The result is a resplendent wine, richly concentrated and meticulously structured, unveiling a tapestry of flavors and intricacies that transport the senses to new heights.

Chronic Cellars from WX National Brands

The legend of Chronic Cellars traces its origins back to 2004 when the original founders, Josh and Jake

Beckett, joined forces, combining their winemaking expertise with their cleverness and humor. With a

bold vision in mind, they transformed an idea into reality, utilizing two tons of the finest grapes, commonly referred to as 'chronic,' to craft exceptional wines. Since then, Chronic Cellars has remained wholeheartedly dedicated to producing remarkable wines, catering to those seeking a touch of excitement and adventure. Their distinctively disruptive approach perfectly complements the outstanding quality of their wines, which are crafted with distinct character to match their inventive and

playful labels.

By fostering strong alliances with some of the most esteemed grape growers in Paso Robles, Chronic Cellars has established an impressive network. This collaborative effort allows their winemaker, Kip Lorenzetti, to handpick the ideal grapes for their custom blends. Each vintage becomes a labor of love, warmly embraced and eagerly anticipated.

Chronic Cellars revolves around igniting engaging and spirited conversations, fostering connections in fresh and unforeseen ways. With over 15 years of experience in crafting Chronic wines, the brand remains deeply rooted in their home of Paso Robles, consistently infusing the wine industry with their creative flair. They embrace every opportunity to share their remarkable wines with individuals who possess a distinct character of their own.

Treana from Hope Family Wines

This family-owned and operated winery has been farming in the ruggedly beautiful region of Paso

Robles for over three decades now. When the Hope family first arrived in Paso Robles, they had no idea that the area would become a vinicultural paradise for quality red wine in the Central Coast. Starting

with planting apples and grapes, they quickly realized the potential of the rolling, oak-studded terrain and the importance of terroir in crafting exceptional wines.

Treana, the flagship wine of Paso Robles, draws its inspiration from a Spanish term that represents three natural components. These components, the sun, soil and sea, come together to create an exceptional wine-growing region. Paso Robles, blessed with abundant sunshine, offers the perfect environment for cultivating top-quality grapevines. The soil here is incredibly unique and diverse, rivaling any other wine region in the world. Additionally, the region benefits from its proximity to the majestic Pacific Ocean, which provides ideal conditions for growth. The cooling breezes from the ocean create significant temperature fluctuations between day and night, preserving the grapes' natural acidity.

Quest from Hope Family Wines

Additionally, another great wine to not only come out of Paso Robles but also from the Hope family, is Quest. Quest’s style is truly liberated—unencumbered “by history, tradition or norms of winemaking.”

The inspiration behind this wine comes from the love of Cabernet Franc and American oak. This varietal is perfectly suited for and thrives in the Paso Robles climate. So, if you're a fan of Paso Robles wine, I highly recommend giving Hope Family Wines a try. It's a true testament to the potential of the region, and the passion and dedication of a family that has made it their home for over 30 years.

Fog & Light from Scheid Vineyards

Picture yourself in a mysterious vineyard, where the fog and light create an enchanting atmosphere that we capture and transform into each bottle of our Fog &Light Cabernet. With a name as seductive as its taste, this wine will tempt you with a rich bouquet of blackberry, elderberry and plum, followed by a

bold burst of ripe black fruit flavors, intertwined with a touch of tobacco and cedar.

This full-bodied,well-structured wine will take you on a flavorful journey, as the integrated tannins guide you towards a velvety and savory finish that lingers on your tongue. Whether you want to enjoy it today or save it for a special occasion, this wine will make any moment extraordinary.

Don't just take our word for it, our Fog & Light Cabernet was awarded GOLD in the prestigious 2022 Sommelier Challenge and GOLD in the 2022 Mundus Vini Grand International Wine Awards. So, uncork a bottle and experience the ethereal beauty of Fog & Light Cabernet for yourself!

J. Lohr Pure Paso from J. Lohr

In 1974, the world was graced with J. Lohr's very first Petite Syrah release-a momentous occasion that marked the beginning of a legacy. With unwavering passion and an unrelenting pursuit of perfection, Jerry and his team embarked on a quest to discover the ideal conditions for growing Cabernet Sauvignon. And so it was that their journey led them to the breathtaking Paso Robles, where the rolling hills and idyllic climate captured their hearts.

For more than three decades, J. Lohr has woven Family, Place, and Craft into every bottle they produce, honing their unique perspective on this majestic region. Their commitment to this land has allowed them to craft truly exceptional wines that capture the essence of Paso Robles-from its rich history to its character and sense of place.

With great pride, J. Lohr presents Pure Paso-a culmination of their tireless innovation and relentless devotion to Paso Robles. This exquisite blend is a testament to the beauty and complexity of this world-renowned winegrowing region, and a tribute to the extraordinary terroir that J. Lohr is proud to call


And as if that weren't enough, the wine has also received a stunning 93 points from the revered Wine Enthusiast-a true testament to the passion and dedication that goes into every bottle of J. Lohr Pure Paso.

Highlands 41 from San Antonio Winery / Riboli Family Wines

Indulge in the enticing allure of the unknown with each and every sip of Highlands 41. This exquisite

wine captures the thrill of exploration, the joy of new friendships and the excitement of trying something out of the ordinary.

Nestled in the heart of Paso Robles, Highland 41 wine embodies the adventurous spirit that gave birth to this vibrant region and the delightful, yet undiscovered flavors that await your discovery. Prepare to embark on an unparalleled journey with Highlands 41, an experience that will transport you beyond your wildest imagination.

Enthused by the historic Highway 41 and the rugged Creston Highlands, Highlands 41 personifies the essence of daring and the desire for freedom. As you revel in the wonderment of each glass, you can also revel in the knowledge that you are contributing to a sustainable future for generations to come. The Highland 41 estate vineyards and winery are Certified Sustainable by CSWA, upheld by their commitment to eco-friendly farming practices, solar panels and wastewater treatment and reclamation.

So let your senses take flight with Highlands41, a Paso Robles wine that embodies the spirit of adventure and the promise of a brighter tomorrow.

Maddalena from San Antonio Winery / Riboli Family Wines

From the rolling hills of Piedmont to the sun-drenched vineyards of Paso Robles, Maddalena's life journey was a testament to her indomitable spirit and fierce determination. Born in Italy in 1922, she set foot on American soil at a tender age of 7, brimming with hope and dreams of a new beginning. In 1947, she tied the knot with her soulmate, Stefano Riboli, and together, they embarked on a journey to build a

legacy that would stand the test of time.

Theirs was a love story that unfolded amidst the vines, where passion and perseverance yielded fruit in the form of one of the first winery tasting rooms in California. And in 1983, the Maddalena wine label was born, a testament to the couple's commitment to crafting wines of the highest caliber.

With vineyards nestled in two of California's most prestigious regions-Monterey and Paso Robles-the Riboli family devotedly tends to their vines, cultivating grapes bursting with flavor and aroma. Their winemaking techniques are a symphony of art and science, giving rise to wines that are unique in character and rich in depth. Their love for the land and the craft is evident in every sip of their exquisite wines-a true labor of love that embodies the Riboli family's legacy of passion, excellence and dedication.

San Simeon from San Antonio Winery / Riboli Family Wines

San Simeon Wines are a celebration of the unique terroir that is shaped by the beauty of Paso Robles, where the Pacific Ocean's gentle breeze caresses the vines at night, imbuing them with a refreshing crispness that only nature can provide. Their wines pay homage to the vital role that the mist and cool air from the sea play in the vineyards, giving them a sense of place that is unmatched in the world of


Crafted with care and a deep respect for the land, San Simeon wines are a testament to the Riboli Family's commitment to producing some of the finest quality wines from estate vineyards in two of California's most esteemed wine regions: Monterey and Paso Robles. The vineyards are tended to with meticulous care, allowing the grapes to develop concentrated flavors and aromas that are a true reflection of the refined character of Paso Robles.

The wine goes through so much before it can be enjoyed by consumers. We can confidently say that even though most don’t know the half of it, we can all appreciate it in its entirety. From the complexity of the flavors to the smooth, velvety finish, every aspect of the winemaking process is carefully crafted to create a wine that is both respected and revered. Discover the beauty of Paso Robles through the artistry of San Simeon wines.

St. Hubert’s The Stag from Treasury Wine Estates

St. Hubert’s The Stag is truly an exceptional and captivating red wine. It's crafted with a great deal of care and expertise, allowing it to showcase the unique terroir and the artistry of the talented winemakers. When you pour a glass, you'll immediately notice its beautiful deep ruby, garnet and crimson color. As you bring it to your nose, delightful aromas of bramble berries like wild raspberries, dark cherries and red currants will fill the air. There are also subtle hints of inviting baking spices, such as allspice, cedar, tobacco leaf and clove. And when you finally take a sip, you'll be greeted by a robust and rich wine with a rustic charm. It has a good weight and body, and the flavors of macerated red berries, plums and warm red currants will dance on your tongue.

What makes this wine truly special is how it captures the essence of Paso Robles' terroir. The region's unique blend of warm sunny days and refreshing cool nights provides the perfect environment for nurturing the grapes to achieve optimal ripeness. The Stag is a shining example of the remarkable talent in this area for crafting wines that are among the best in the world. Its exquisite balance, intricate flavors and remarkable ability to mature gracefully make it a wine that deserves to be savored. Whether you choose to enjoy it on its own or pair it with robust dishes like grilled steak or braised lamb, St. Hubert’s The Stag Paso Robles wine beautifully showcases the artistry and passion involved in creating a wine that truly embodies the spirit of its origin.

True Myth from WX National Brands

From its inception, True Myth has been dedicated to celebrating the splendor and magnificence of the

natural world, as well as the patience and wonder of Mother Nature. The company's roots are grounded in the art of storytelling and the power of belief, including belief in nature, belief in possibility and belief in the beauty of their wines.

True Myth carefully cultivates their grapes with appreciation and care for the fertile soils and ideal terrain of the Central Coast. Their wines honor the natural gifts of the region, from the nurturing warmth of Paso Robles to the refreshing coastal breeze of Edna Valley. Each wine showcases the expressive quality and unique character of the land from which it was grown.

True Myth invites all to immerse themselves in the captivating story of their brand and to embrace the power of belief as they experience the exquisite beauty of their wines.

Iron & Sand from Trinchero Family Estates

Paso Robles, California is a historic destination that has long been known for its natural hot springs, Iron Spring and Sand Spring. These hot springs have attracted visitors for centuries, making Paso Robles California's oldest watering place. While Paso Robles was once a rest stop for travelers along El Camino Real, today it is famous for producing world-class wine.

Iron + Sand wine is a perfect example of the exceptional wines produced in Paso Robles. This wine defies expectations with its unique take on Cabernet Sauvignon. It has a deep purple color and a nose of dark cherries, blackberry preserves and hints of cocoa powder and clove. On the palate, the wine has a bold and fruity flavor with ripe dark fruit notes, followed by an earthy richness reminiscent of chocolate-covered cherries.

The wine's lively acidity and fine tannins give it a lift that suggests a long life. The finish is supple and mouthwatering, leaving a lasting impression. Iron + Sand wine is true to Paso Robles, where wine enthusiasts can experience exceptional wines that push the boundaries of traditional winemaking. Iron + Sand was forged in the history of this region and was indeed, born in the grit of Paso Robles.

Rabble from O’Neill Vintners & Distillers

“Wines made in collaboration with Mother Nature,” is the first thing you see when visiting Rabble’s website. Rabble Wine is a brand that understands the significance of safeguarding the environment while creating authentic, lively wines. Their wines are not only infused with the essence of Mother Nature but are also produced by some of the best damn grape growers who are unapologetic about their methods. This motley group of winemakers rely on their instincts to deliver products they can stand behind without any compromise.

The brand takes cues from Mother Nature to make decisions, enabling them to take risks fearlessly. They believe that nature won't lead them astray, and that's evident in the way they craft their wines and cultivate their vines. By embracing the elements of nature, Rabble Wine brings the region of Paso Robles in a bottle that's truly expressive.

Rabble Wine's ultimate passion is making exceptional wine that can be enjoyed for generations to come. That's why they've taken an active step towards sustainability by investing in zero-carbon offset emissions to neutralize their carbon footprint during shipment. In addition, they've partnered with 1% For The Planet, pledging to donate a portion of their profits each year to organizations working towards a cleaner future.

In a world where many brands prioritize profit over the planet, Rabble Wine is one that's doing things differently; they put Mother Nature first. They advise us to listen to her, obey her and protect her—a message we can all get behind, and most definitely drink to.

Robert Hall from O’Neill Vintners & Distillers

Robert Hall Winery believes in the value of hard work and dedication in creating their exceptional wines. They attribute their success to their commitment to nurturing their picturesque and diverse vineyards located in Paso Robles, California, and embodying a tradition of easy living through hard work.

Their wines are a tribute to the pursuit of a meaningful life and the fruits of labor. The winery was

founded on hard work and self-made prosperity by Robert Hall, a small-business visionary with a lifelong passion for wine and the winery lifestyle. He saw his business success as an opportunity to pursue his dream of finding the perfect landscape and partner to bring his vision to life.

Robert Hall Winery's acclaimed winemaker, Don Brady, has been the driving force behind their award-winning wines since its inception. Through his hands-on approach, Don has been instrumental in elevating the status of Paso Robles wines and establishing the valley as a premier winemaking region.

Their promise is to create wines of the highest quality, each one made by hand with the goal of enjoying The Good Life, Well-Earned™. By staying true to their values and traditions, Robert Hall Winery continues to produce exceptional wines that reflect the beauty of Paso Robles and the hard-working spirit that built it.

Hess Maverick Ranches from Hess Persson Estates

Hess Persson Estates believes that quality wine starts in their vineyards. For over 40 years, they have been producing estate wines with a goal to make balanced, elegant wines, drinkable now that will only improve with time. The winery prides itself on being a pioneer in sustainability. All of their Estate vineyards and winery facilities are certified sustainable by the California Sustainable Winegrowing Alliance.The Maverick Ranches MVRK is a beautiful expression of Paso Robles, bringing the untamed spirit of the central coast into a bright, approachable expression of Cabernet Sauvignon. Aged 18 months in 40% New French Oak and farmed in the Estrella District, which is marked by very low average rain fall and sandy loam soils known for producing some of the highest quality wines in the world. With long hot days, cooled by breezes through the Santa Lucia Mountains, MVRK is big and lush with aromas of Bing cherry followed by flavors of red fruits and velvety, dark chocolate.

DAOU from Daou Vineyards

Georges and Daniel Daou are not just brothers; they are best friends and visionaries. Their deep bond

was formed during their childhood in Beirut, where they, along with their sisters Marie Jo and Michelle,

discovered their love for the rural way of life while exploring their grandfather's ancient olive groves.

However, in 1973, their world was shattered. The Lebanese civil war erupted, and a missile struck their

family home, causing devastation and injuries. It took two years of resilience and rebuilding for the

family to recover. But as the war escalated in 1975, Joseph and Marie made a courageous decision for the sake of their children's future. They left everything behind and moved to France, seeking peace and hope.

Their future turned out to be bright, and they earned it with unwavering determination. In 1998, Georges and Daniel sold their company, DAOU Systems, after taking it public. A new dream took shape, one that had its roots in France. Daniel had been making wine in his garage in rural San Diego for years, tending to a small vineyard of Cabernet Sauvignon and immersing himself in winemaking literature. The calling to become a winemaker was undeniable, and he knew the time had come to start a winery.

Despite the doubts and skeptics, Daniel shared his vision with Georges and their father. He said, "I'm going to buy this property in Paso, and I want to become a winemaker. I believe I can create one of the world's finest wines." Without hesitation, Joseph replied, "Go ahead, pursue your dream wholeheartedly." The success of the Daou family is defiantly well-deserved and a heavily recognized.

The world of wine appreciates the contributions of DAOU as we get to enjoy and uphold the fruits of their labor!


Indubitably, the bountiful wine brands emerging from Paso Robles are truly extraordinary. Waste no time and seize the opportunity to acquire them now, for their exceptional taste and quality are not to be missed. Click the button below to stock up on these amazing brands!

Enjoy responsibly, Cheers!


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