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  • eRNDC

#DoBlue With RNDC

RNDC is pleased to announce the start of our annual #DoBlue campaign! During August and September, RNDC is partnering with dozens of our suppliers to help support the Prostate Cancer Foundation (PCF), the world’s leading philanthropic organization funding and accelerating prostate cancer research. RNDC raises money through the partnerships with our suppliers on a per-case basis and matches the funds donated.

In 2022, our donation goal was $800,000. Thanks to the generosity of our supplier partners, and the dedication of our sales teams, we far exceeded this amount and raised $1.1M during the DoBlue campaign.

These contributions helped the PCF in their efforts to find new ways to detect and treat prostate cancer. This year we’re aiming even higher and shooting to exceed the $1.1M raised last year. We have no doubt that the RNDC team and our suppliers will exceed this goal!

Do your part by getting a prostate cancer screening or encourage the men in your life to do so. You can learn more and make a direct donation HERE. For a list of brands participating in the campaign in your market, sign into eRNDC today and visit the "Do Blue" explore tile or CLICK HERE. Our Beverage Marketing team has created a special DoBlue cocktail book to commemorate this event, view the cocktail book below.

A message from Scott Lammert, EVP Supplier Business Development

“This campaign is very important to me and others within RNDC as we have seen the direct effect it has on men and their families. Please see my short video to learn more about this year's program."

The DoBlue Sweepstakes

Between September 1 and September 30, 2023, click HERE to enter the DoBlue sweepstakes. Entering is as simple as 1-2-3. 1. Wear blue. 2. Take a photo. 3. Click here to enter for a shot to win a $500 VISA gift card. The winner will be randomly selected and announced in early October.

Official Rules:

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Must be legal resident of US, 21 years or older as of the start date. Sweepstakes ends 9/30/23. For entry and official rules with complete eligibility, prize descriptions, odds disclosure, and other details, visit Sponsored by the National Distributing Company, LLC. Void where prohibited.

DoBlue Responsibly, Cheers!


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