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Halloween Preparedness


A fact with which you are most likely very familiar as that Halloween is October 31st, the first drinking holiday of the “holiday” season. But are you familiar with why we celebrate Halloween?


The Halloween tradition originated with the ancient Celtic festival of Samhain, when people would light bonfires and wear costumes to ward off ghosts. In the eighth century, Pope Gregory III designated November 1 as a time to honor all saints. Soon, All Saints’ Day incorporated some of the traditions of Samhain. The evening before was known as All Hallows Eve, and later Halloween. Over time, Halloween evolved into a day of activities like trick-or-treating, carving jack-o-lanterns, festive gatherings, donning costumes and eating treats.


The day of the week that Halloween falls on usually correlates with when party-going consumers will be celebrating it. This year, October 31st falls on a Monday, which means that you should plan for the big celebrations to be held the weekend before Halloween. We’ve conjured up some insights for you to help you prepare:


Prepare Your Shop From Numerator 2022 Holiday Preview:
  • 78% of consumers plan to celebrate Halloween

  • 34% of consumers will gather to celebrate Halloween

  • 16% of consumers intend to attend or host a Halloween party

  • 24% of consumers intend to purchase alcohol for Halloween

  • Grocery and mass retailers are the top two locations consumers plan to shop for Halloween

  • 88% of consumers have the intention of shopping in person for Halloween

  • When it comes to fulfillment methods, consumers that order online favor pick-up services rather than delivery for most holidays

  • Consumers expect to spend $25-$50 on their purchases for Halloween

Our Halloween Explore Tiles will equip you with the libations you need to stock up for the Halloween festivities ahead of time.


Watch our Witches Brew video for inspiration on a custom cocktail inspired by the season.

Halloween Responsibly. Cheers!

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