Updated: Jun 16, 2022
This year, Father's Day will fall on Sunday, June 19th. Do you know the origin of Father's Day? If not, it's okay. Admittedly, we had to do a little research because we didn't know how it came to be either. As the story goes, Sonora Smart Dodd of Spokane, Washington, is usually credited for originating Father's Day. She is said to have had the idea in 1909 while listening to a sermon on Mother's Day, which was emerging as a holiday. Although Mother's Day was declared a national holiday in 1914, Father's Day took 58 more years to be recognized as a national holiday. Throughout the years, Presidents Woodrow Wilson, Calvin Coolidge, and Lyndon B. Johnson all wrote in favor of the holiday. Still, Father's Day wasn't nationally recognized until 1972, when Richard Nixon signed it into law. Dad, Daddy, Father, Pop and Papa are just some terms of endearment you may use to call the father figure in your life. But, whatever the name, it is a holiday that your consumers will celebrate. To help you prepare for Father's Day, we've compiled some key insights*: - 83% of consumers expect to celebrate Father's Day - 42% of consumers intend to celebrate by grilling and barbecuing - 46% of consumers intend to celebrate by gathering with family/friends - 31% of consumers intend to purchase alcohol - Nearly 1 in 2 consumers will shop for gifts online *Source: Numerator 2022 Holiday Preview
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