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Christmas & New Years Preparedness


The holiday season is drawing to a close, but not before two of the biggest holidays of the year! Christmas and New Years are notoriously known for pulling out all the stops for friends and family. The decorations, the food, and most importantly, in our opinion, the drinks!


Christmas and New Years both fall on a Sunday, meaning the whole weekend will be filled with celebrating and toasting. On the business side of things, stocking up before the weekend is crucial for these back to back holidays to run smoothly for you and your consumers. Continue reading about Christmas and New Years consumer trends to prepare for the masses!


Consumer Trends:

Christmas Insights

Source: Numerator 2022 Holiday Preview

  • 96% of households plan to celebrate Christmas, the 2nd most celebrated holiday

  • 84% of consumers intend to give gifts at Christmas

  • 46% of Christmas celebrators intend to purchase alcoholic beverages for Christmas

  • Where do you typically purchase/expect to purchase items for Christmas? (% Share)

    • 79% Mass Retailer

    • 64% Grocery Store

    • 46% Club/Wholesale Retailer

    • 32% Specialty Retailer

    • 27% Drug Store

    • 13% Bar or Restaurant

    • 8% Delivery Services

    • 6% Gas Station or Convenience Store

  • Consumers plan to purchase alcoholic beverages Online (82%), In-Store (77%)

  • Of the consumers that purchase online, they favor Daytime Delivery (65%) over In-Store Pickup (44%) for Christmas

  • 59% of Consumers will spend more than $200 on their Christmas purchases

  • Christmas is one of the few holidays with the highest likelihood of advanced planning, with nearly a fifth of consumers already thinking through their plans as of late January

New Years Insights

Source: Numerator 2022 Holiday Preview

  • 83% of households plan to celebrate New Year’s Eve

  • 57% of New Year’s Eve celebrators intend to purchase alcoholic beverages for New Year’s Eve

  • Where do you typically purchase/expect to purchase items for New Year’s Eve? (% Share)

    • 66% Grocery Store

    • 52% Mass Retailer

    • 32% Club/Wholesale Retailer

    • 12% Specialty Retailer

    • 12% Bar or Restaurant

    • 9% Drug Store

    • 6% Delivery Services

    • 3% Gas Station or Convenience Store

  • Consumers plan to purchase alcoholic beverages Online (40%), In-Store (83%)

  • Of the consumers that purchase online, they favor In-Store Pickup (30%) over Delivery (17%) for New Year’s Eve

  • 21% of Consumers will spend between $50-$75 on their New Year’s Eve purchases; 20% between $25-$25 and 20% between $75-$100

Sign into eRNDC today and stock up on all your Christmas and New Years needs!

Holiday Responsibly. Cheers!








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