The holiday season is drawing to a close, but not before two of the biggest holidays of the year! Christmas and New Years are notoriously known for pulling out all the stops for friends and family. The decorations, the food, and most importantly, in our opinion, the drinks!
Christmas and New Years both fall on a Sunday, meaning the whole weekend will be filled with celebrating and toasting. On the business side of things, stocking up before the weekend is crucial for these back to back holidays to run smoothly for you and your consumers. Continue reading about Christmas and New Years consumer trends to prepare for the masses!
Consumer Trends:
Christmas Insights
Source: Numerator 2022 Holiday Preview
96% of households plan to celebrate Christmas, the 2nd most celebrated holiday
84% of consumers intend to give gifts at Christmas
46% of Christmas celebrators intend to purchase alcoholic beverages for Christmas
Where do you typically purchase/expect to purchase items for Christmas? (% Share)
79% Mass Retailer
64% Grocery Store
46% Club/Wholesale Retailer
32% Specialty Retailer
27% Drug Store
13% Bar or Restaurant
8% Delivery Services
6% Gas Station or Convenience Store
Consumers plan to purchase alcoholic beverages Online (82%), In-Store (77%)
Of the consumers that purchase online, they favor Daytime Delivery (65%) over In-Store Pickup (44%) for Christmas
59% of Consumers will spend more than $200 on their Christmas purchases
Christmas is one of the few holidays with the highest likelihood of advanced planning, with nearly a fifth of consumers already thinking through their plans as of late January
New Years Insights
Source: Numerator 2022 Holiday Preview
83% of households plan to celebrate New Year’s Eve
57% of New Year’s Eve celebrators intend to purchase alcoholic beverages for New Year’s Eve
Where do you typically purchase/expect to purchase items for New Year’s Eve? (% Share)
66% Grocery Store
52% Mass Retailer
32% Club/Wholesale Retailer
12% Specialty Retailer
12% Bar or Restaurant
9% Drug Store
6% Delivery Services
3% Gas Station or Convenience Store
Consumers plan to purchase alcoholic beverages Online (40%), In-Store (83%)
Of the consumers that purchase online, they favor In-Store Pickup (30%) over Delivery (17%) for New Year’s Eve
21% of Consumers will spend between $50-$75 on their New Year’s Eve purchases; 20% between $25-$25 and 20% between $75-$100
Sign into eRNDC today and stock up on all your Christmas and New Years needs!
Holiday Responsibly. Cheers!
Comments