This Women's History Month, we are introducing Powered by Women - A Toast to Women-Led Brands, a campaign that celebrates the history and brand education around innovative and pioneering women in the wine and spirits industry. We support emerging female leaders in the Beverage Alcohol industry and want to inspire the next generation of women to join the industry.
Throughout the month of March, we will be shining the spotlight on some incredible women that have left their mark on this industry. The continual impact of these women in their industry far exceeds one month, so our goal is that the efforts of this initiative transcend throughout the year.
At RNDC, we are honored to partner with and give back to the Women of the Vine & Spirits Foundation to support rising females in the industry with mentorship programs and scholarship contributions during Women’s History Month. Women of the Vine & Spirits Foundation provides scholarships for the purpose of helping women advance their careers in the food, wine, spirits, beer and hospitality industries through education, leadership and professional development.
An unique way that we are raising funds to support the Women of the Vine & Spirits Foundation is by auctioning off custom-made Digital Collectibles and donating the proceeds. What exactly is a Digital Collectible? Simply put—it’s an officially minted Non Fungible Token (NFT). Along with our supplier partners, we’ve created three Powered by Women Digital Collectibles that showcase commissioned artwork created by digital artist, Chelsy Escalona, featuring beautifully designed art of three female honorees identified as pioneers in the wine and spirits industry. The women that have been chosen to be represented through these NFTs are Fawn Weaver, CEO and Founder of Uncle Nearest; Heidi Scheid, EVP of Scheid Family Wines and Elisa Gutiérrez, VP Operations at Casa Herradura. Collectors will be able to access these limited-edition Digital Collectibles throughout the month of March at poweredbywomencollectible.com. The highest bidder on each of three unique collectibles sold at auction will unlock not only the Digital Collectible, but three hours of mentorship with the honoree and a signed bottle from the brand they lead as well. We have also created a free version of the Digital Collectible series that is available exclusively through the Zelus Wallet. For each free collectible claimed, $5, up to $10,000, will be donated to the Women of the Vine & Spirits Foundation, allowing everyone a chance to support the cause, regardless of their ability to bid in the auction.